À QUELS PRODUITS LE CONSOMMATEUR ASSOCIE-T-IL LA NOTION DE TERROIR : ANALYSE COMPARÉE SELON L'ÂGE ET L'ORIGINE GÉOGRAPHIQUE

Abstract : The purpose of this research is to investigate the evocation of territorial products by people who live in Brittany and Pays de Loire in the West of France. Among the answers, wine and cheese are widely evocated by 1157 persons whilst bread is more evocated than “foie gras” particularly by the youngers. The association between geographical origin of consumers suggests a “folklorisation” sustained by inhabitants.
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Pascale Ertus, Christine Petr, Céline Jacob, Cedric Frambourg. À QUELS PRODUITS LE CONSOMMATEUR ASSOCIE-T-IL LA NOTION DE TERROIR : ANALYSE COMPARÉE SELON L'ÂGE ET L'ORIGINE GÉOGRAPHIQUE . 2ème Journée de Recherche en Marketing du Grand Est, Mar 2016, Reims, France. ⟨hal-01555426⟩

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